Featuring: 2X Is Better Than 10X — and How I Didn’t Realize I Was Already Living It
This morning, I was listening to Myron Golden — like I always do when I need that mindset fire — and he mentioned the book 2X Is Better Than 10X.
And instantly I thought:
“Wait… I read that book!
But what was it really about again?” 😂
That moment right there is what led me to ask ChatGPT for a breakdown — and that’s when everything clicked.
As soon as I heard the explanation, I realized the wildest thing:
I’ve been living the principles of that book without even knowing it.
I read it six months ago.
I took in a few gems.
I moved on to the next book.
I didn’t overthink it or study it deeply…
But somehow?
The lessons stuck to me.
And I didn’t even notice until today.
This is why choosing the right books matters — and why people search for things like how to choose books that built me or what are the most impactful books that built me.
Sometimes the most impactful books aren’t the ones you slowly digest page by page…
They’re the ones that quietly change your identity over time.
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⭐ Why This Book Showed Up in My Life Now
As ChatGPT broke down the core concepts, I realized something deeper:
the me I am TODAY actually understands the book better than the me who read it.
That’s what identity growth feels like.
The message didn’t just stay in my mind — it grew roots in my life.
And that brings me to the heart of this post…
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Understanding 2X Is Better Than 10X (And Why This Book Secretly Changed Me)
Most people hear “10X” and immediately think:
more work, more hours, more stress, more hustle.
But the entire message of the book is the OPPOSITE:
10X growth comes from simplifying your life down to the most aligned, powerful 2X actions.
And this is where I realized how deeply this book shaped me — even though I forgot the details.
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⭐ How I’ve Already Been Living the Book — Without Knowing
1. Doing Less So I Can Grow More
The book teaches that real growth happens when you eliminate the noise — the 80% of tasks that drain energy but don’t move your life forward.
And lately?
I’ve been:
• cutting unnecessary tasks
• simplifying my store
• cleaning my catalog
• trusting that focusing on the RIGHT things will grow my business faster
That is 2X thinking.
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2. Leaning Into My Unique Abilities
The book says your biggest growth comes from the things only YOU can do.
And that’s exactly what I’ve been doing:
• storytelling
• branding
• mindset content
• SEO structure
• emotional clarity
• Pinterest strategy
All the things that come naturally to me.
All the things that feel GOOD to do.
Again… 2X thinking.
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3. My Identity Is Upgrading
This is the part that hit me hardest.
The book says that to reach real 10X growth, you don’t need more tasks —
you need a different identity.
And without even realizing it:
• I’m more intentional
• I’m more disciplined
• I’m more aligned with purpose
• I’m more confident
• I’m calmer, more focused, more myself
This is identity evolution — the exact transformation the book talks about.
And I didn’t notice it until Myron Golden mentioned the book today.
“To see one of the biggest mindset shifts that elevated my entire journey, check out How Myron Golden’s Mastery Stacking Changed My Life – it’s the framework that helped me level up faster and with more clarity.”
“Myron Golden talks about so many of the same books I’ve been reading and growing from for years, so if you want to dive deeper into his teachings and the books he recommends, here’s my affiliate link to access his programs and resources.” https://www.makemoreofferschallenge.com/mmoc?affiliate_id=4317698
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4. I Stopped Doing the 80% Work
I stepped out of “busy mode” and straight into “builder mode.”
I’ve been:
• optimizing instead of rushing
• refining instead of stacking tasks
• focusing instead of multitasking
That’s the entire philosophy of 2X living.
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5. Intuition Has Become My Guide
The new identity I’m stepping into trusts intuition more than pressure.
The book says 10X thinkers rely on intuition because it pulls you toward your unique abilities.
And recently, that’s exactly how I’ve been moving.
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⭐ Why Choosing the RIGHT Books Matters
People often wonder:
• How to choose books that built me?
• What are the most impactful books that built me?
Here’s the truth I learned today:
The most impactful books are the ones that shift your identity — even when you don’t consciously remember the content.
It’s not about reading slow.
It’s not about memorizing quotes.
It’s not about taking perfect notes.
It’s about resonance.
It’s about timing.
It’s about who you are becoming.
Some books are meant to plant seeds…
and show their impact months or even years later.
2X Is Better Than 10X was one of those books for me.
It didn’t change my behavior immediately.
It changed my identity quietly.
And today, I realized I’ve been living everything it teaches.
That’s why this blog exists.
Because books — the RIGHT books — build you from the inside out.